You can use marketing surveys to capture information about patrons. The program includes a Zip code survey to capture Zip code information and a configurable questionnaire. You can choose to mark surveys active or inactive as necessary. We recommend you activate only one configurable questionnaire at a time. Typically, the questionnaire is relevant to a particular promotion or event. For example, you may want to know how a patron heard about an event to see if a marketing campaign is effective. After you add a user-defined survey question, you can view the questions and responses at the bottom of the page.
Note: If a patron is associated with an order and their record contains a ZIP code , the Zip code survey does not appear. This is because the program uses the information on the record.