You can create multiple email efforts and test the effectiveness of each message. The Email Effort Wizard is a series of tabs that guides you through creating one. On these tabs, you select the email lists and messages for the effort, send test and final email messages, and view the results. You can view message and target list summary reports to monitor the success of individual messages and target lists. You can also view the effort summary report to evaluate the success of all messages and lists associated with the effort.
Complete the 1: Target Lists tab
Complete the 2: Seed Lists tab
Complete the 3: Exclusion Lists tab
Complete the 5: Send Tests tab