Using the Targeted Content part, you can create personalized web content and communications directed to a specific user or group in The Education Edge. You assign user roles to the part to determine who views the targeted content when they log into the website.
For example, you can create a targeted content part containing information about graduation that only students who are seniors can view. You can also direct content to applicants based on their interests. For example, if an applicant plays soccer, you can include her in a query-based role of applicants whose activity type is soccer. When the applicant logs into the website, she views the targeted content created for soccer players. Other applicants would view different targeted content based on their preferred activities, such as dance or the debate team.
For more information about how to create Targeted Content parts, see “Targeted Content” on page 227.