Primary Key Field Type
 ID uniqueidentifier

Field Field Type Null Notes Description
 NAME nvarchar(100)   Default = '' A name for the creative.
 DESCRIPTION nvarchar(255)   Default = '' A description about the creative.
 COST money   Default = 0 The cost of the creative.
 FILENAME nvarchar(255)   Default = '' If the associated document is attached, this is its original file name.
 FILE varbinary If the associated document is attached, it is stored here.
 FILETHUMBNAIL varbinary If the associated document is attached, its thumbnail is stored here.
 DATEADDED datetime   Default = getdate() Indicates the date this record was added.
 DATECHANGED datetime   Default = getdate() Indicates the date this record was last changed.
 TS timestamp   Timestamp.
 TSLONG bigint (Computed) CONVERT(bigint, TS) Numeric representation of the timestamp.
 FILEURL UDT_WEBADDRESS   Default = '' If the associated document is linked, this is its URL.
 COSTDISTRIBUTIONMETHODCODE tinyint   Default = 0 The method to be used to apply the creative's base cost to a marketing effort.
 ORGANIZATIONCOST money   Default = 0 The amount of the cost in organization currency.
 COSTDISTRIBUTIONMETHOD nvarchar(39) (Computed) CASE [COSTDISTRIBUTIONMETHODCODE] WHEN 0 THEN N'Per piece' WHEN 1 THEN N'Per response' WHEN 2 THEN N'Per marketing effort' WHEN 4 THEN N'Per thousand' WHEN 3 THEN N'Do not include in marketing effort cost' END

Foreign Key Field Type Null Notes Description
 VENDORID uniqueidentifier VENDOR.ID The vendor to which this creative belongs.
 CREATIVETYPECODEID uniqueidentifier MKTCREATIVETYPECODE.ID The type of creative.
 ADDEDBYID uniqueidentifier   CHANGEAGENT.ID FK to CHANGEAGENT.
 CHANGEDBYID uniqueidentifier   CHANGEAGENT.ID FK to CHANGEAGENT.
 SITEID uniqueidentifier SITE.ID The site to which this creative belongs.
 BASECURRENCYID uniqueidentifier CURRENCY.ID The base currency associated with this creative.
 CURRENCYEXCHANGERATEID uniqueidentifier CURRENCYEXCHANGERATE.ID The exchange rate used to convert from amount to organization amount.

Index Name Field(s) Unique Primary Clustered
 IX_MKTCREATIVE_BASECURRENCYID BASECURRENCYID      
 IX_MKTCREATIVE_CURRENCYEXCHANGERATEID CURRENCYEXCHANGERATEID      
 IX_MKTCREATIVE_DATEADDED DATEADDED    
 IX_MKTCREATIVE_DATECHANGED DATECHANGED      
 IX_MKTCREATIVE_SITEID SITEID      
 IX_MKTCREATIVE_VENDORID VENDORID      
 PK_MKTCREATIVE ID  
 UC_MKTCREATIVE_NAME NAME    

Trigger Name Description
 TR_MKTCREATIVE_IU_ORGANIZATIONCOST
 TR_MKTCREATIVE_AUDIT_UPDATE
 TR_MKTCREATIVE_AUDIT_DELETE

Referenced by Field
 MKTCREATIVEATTACHMENT CREATIVEID
 MKTPACKAGE CREATIVEID
 MKTPACKAGECREATIVE CREATIVEID

Entity-Relationship diagram of this table