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Printable Guides: Prospect Research 101 (pdf) | Prospect Profile Template (doc) |
This section explains the basics of prospect research, an essential part of the development cycle. This research empowers your fundraisers, supplying them with the information required to approach prospective donors for financial or other types of support. The research allows them to develop smart approach strategies and to make the appropriate ask. It is crucial to remember that prospect research together with the anecdotal and personal information that is learned through the cultivation process is how a successful solicitation strategy is formed.