Printable Guides: Prospect Research 101 (pdf) | Prospect Profile Template (doc) |
Your system must be a simple one that the entire development team can participate in.
Decide how prospects are added to the prospect pool.
Decide which prospects are added to the pool.
Implement a prospect management and tracking tool such as the programs already available in your donor database. If your organization does not have a sophisticated donor database with a prospect tracking tool, then create a spreadsheet to keep your team organized.
Research. Once the prospects for the pool have been identified, they will require some preliminary research to determine appropriate assignment.
Strategic Planning. Work with your team on a cultivation, solicitation and stewardship plan for each prospect.
Meet and organize. Meet with your development team to determine a schedule of regular prospect management meetings that suits everyone’s needs. These meetings should involve prospect assignment, strategy discussion, a report on recent actions taken that have moved a prospect along in the cultivation cycle, a review of new prospects, a review of research since the last meeting and a call for new research requests.
Obtain buy-in. Support and buy-in from your leadership, whether it is your Director or Vice President of Development, is crucial. Without their backing, a successful prospect management program is doomed.