In addition to the default formula provided with the system, you can create new formulas for calculating a prospect’s estimated wealth, major giving capacity, and major giving capacity value. You create a new wealth capacity formula from the Wealth Capacity Formula Management page.
Note: Customized or new wealth capacity formulas only apply to individual prospects. Household and group prospects use the default wealth capacity formula.
The add and edit wealth capacity formula screens consist of the Name/Description, Assets, and Calculations tabs. Using these tabs you create or edit a new wealth capacity formula.
From the Wealth Capacity Formula Management page, select Add. The Add capacity formula screen appears.
Enter a name and description for the new formula. The name and description you enter displays on the Wealth Capacity Formula Management page.
To set this formula as the default, select the checkbox. The default formula is applied to new constituent records.
If you want to allow other users to edit this formula, select Other users may modify this formula checkbox.
To apply the formula to an individual constituent, select Individual constituent. Click the search icon to locate and select the constituent.
To apply the formula to a research list, select Research List. Click the search icon to locate and select the research list. You can apply a formula only to the lists to which you have access.
To apply the formula to a group of records, select Selection. Using the icons in the field, you can search for a selection, edit an existing selection, or create a new selection.
Select the Assets tab.
In the Select asset types to include frame, select the assets you want to include in the formula. The calculation settings on the right side of the screen change depending on the asset you highlight.
For each of the calculation settings, select which data sources to include, whether to include only confirmed sources, and then customize the mathematical formula. For example, you can multiple a prospect's wealth value by greater or less than 1.000 to increase or decrease an aspect of wealth. For expensive metropolitan areas, you could decrease the value of real estate property value if it skews a prospect's capacity to give.
Note: Values of “0” are not included in calculations when you select “Use smallest of” or “Use average of” as your asset calculation method.
Real estate – By default, historical records are not included in the wealth capacity formula, but you can choose to include if its important to your organization's calculations. Also, for the property value to use in the calculation, you can include the largest property owned by the prospect, the smallest, or an average of all properties. Then, choose whether to use the property's valuation or valuation estimate.
Business Ownership – For the business value to use in the calculation, you can choose to use the ownership value or the valuation.
Securities – For the securities value, you can choose to use the direct holdings value, indirect holdings value, or total value.
Income/compensation – Select which aspects of income or compensation should be included in the calculation.
Other assets – If your organization has custom assets, select which ones to include in the calculation.
Nonprofit affiliations – Select whether to include involvement with a nonprofit as a source of wealth for prospects.
Foundation affiliations – Select whether to include involvement with a foundation as a source of wealth for prospects.
Select the Calculations tab.
Select a calculation method. Your choices include “Total Asset Value”, “Average Asset Value”, “Largest Asset Value”, and “Smallest Asset Value.” The wealth capacity estimation is determined from your selection.
Note: Values of “0” are not included in calculations when you select “Smallest asset value” or “Average asset value” as your asset calculation method.
In the Major giving multiplier fields, you can enter a fixed percentage to use for all prospects, or base the percentage on age. This percentage is applied to a constituent’s estimated wealth value to determine major giving capacity.
Click Save. The formula is saved and stored on the Wealth Capacity Formula Management page.
From the Wealth Capacity Formula Management page, click the down arrows next to the formula name to access the formula's task bar. Click Edit. The Edit capacity formula screen appears.
You can edit only the wealth capacity formulas to which you have access. The fields on this screen are the same as the Add capacity formula screen.