Create Marketing Surveys

Use marketing surveys to capture information about patrons. Altru includes a Zip Code survey to capture Zip Code information and a configurable questionnaire. You can choose to mark surveys active or inactive as necessary. We recommend you activate only one configurable questionnaire at a time. Typically, the questionnaire is relevant to a particular promotion or event. For example, you may want to know how a patron heard about an event to see if a marketing campaign is effective. After you add a user-defined survey question, you can view the questions and responses at the bottom of the page.

Note: If a patron is associated with an order and their record contains a ZIP code , the Zip Code survey does not appear. This is because Altru uses the information on the record.

  1. From Tickets, select Configure daily sales page.

  2. Under Configuration, select Marketing surveys.

  3. Select Add.

  4. Enter the name of the marketing survey and the question to ask patrons. If you don't want the question to be active, clear Mark question active.

  5. In Answers, enter responses for the question. If you don't want a response to be active, clear the corresponding checkbox under Active.

  6. Select Save.