Email Content
When you create content in the HTML editor, you must design the content for each channel of the communication. The content you create for an email message may differ greatly from content you send through the mail. On the Email content tab, you can design the content to appear for recipients who receive the communication as an email message.
Government regulations and Internet service providers (ISPs) require that email communications provide specific information not required for a mail communication. In addition to the content, you must enter information about the subject and sender of the email messages.
|
Screen Item |
Description |
|
Subject |
Enter a subject line to accurately identify the content of the message. Use a unique subject for each email message so recipients do not delete a message mistaken for a duplicate. For the entire subject line to appear in a recipient’s inbox, we recommend you use a maximum of 35 characters. To prevent spam filters, avoid terms such as “free” and “save” or exaggerations such as all capital letters, asterisks, or dotted lines. |
|
From address |
Enter the email address to appear as the sender of the message. The email address should identify your organization as the sender, regardless of whether a third-party vendor manages your email marketing. |
|
Display name |
Enter your organization’s name to accurately identify it as the sender of the message, regardless of whether a third-party vendor manages your email marketing. |
|
Reply to address |
Enter the email address to receive email sent in response to the message. We recommend your organization have a generic email address used to filter and monitor replies to email. If you do not enter a Reply to address, the From address receives replies to the message. |
Warning: In accordance with the CAN-SPAM regulations, you must include links to your organization’s web pages for privacy policy and user email preferences so recipients can choose to opt out of future email messages. For information about how to include links in your content, see Insert Links in Email Content.