Start an Appeal Mailing

After you create the mailing and configure its selection of recipients, you can start, or run, the mailing. To start the mailing, select Run mailing on its record. After you run the mailing, you can track information about the responses received from the mailing, including the number of responders, the total and average gift amounts, the response rate, and the return on investment (ROI) amounts and percentages.

Because you can associate an appeal with multiple mailings, when you start a mailing, Altru automatically assigns a “finder number” for each potential recipient in the mailing. The finder number identifies the mailing and recipient. For each mailing, Altru stores a mailing ID and finder numbers to determine which mailing a donation is in response to, or whether it is an indirect response or unresolved response.

After you run the mailing, you can download its output files, such as letters to manage in Microsoft Word. You can also use analysis tools to determine the effectiveness of the mailing.

To run a mailing again, select Rerun mailing on its record.