Constituents

In Altru, your supporters are called constituents. These are all the people and businesses that support your organization and its mission. Constituents can be patrons who purchase tickets or merchandise, members who participate in your membership program, and donors who contribute money to your organization. Constituents can also be your patrons’, members’, and donors’ friends, families, and employers, who will hopefully be interested in your organization, donate to your cause, or match gifts made by other donors. Constituents can be the businesses you employ for events or communication efforts, or they can be people like you who work for the organization (staff) or donate time and effort to enter data or prepare communications (volunteers).

You should enter all these supporters into your database as constituents, regardless of their affiliation with your organization. With a single record for each person or business, you and others at your organization have a 360° view of the people and businesses that play a role in the success of your organization. From this record, you can view and analyze the evolution of each constituent’s relationship with your organization.