Activate Membership Renewal Efforts

When you activate a membership renewal effort, you select an appeal that will identify gifts that come in as a result of the membership renewal effort. Because you can associate the same appeal with multiple renewal efforts, when you activate an effort, the program automatically assigns a “finder number” for each potential donor in the effort. The finder number identifies the renewal effort and the donor. For each effort, the program stores an appeal ID, marketing effort ID, and finder numbers to determine which renewal effort the gift belongs in, or whether it is an indirect response or unresolved response.

On the Selections tab of the record of an activated membership renewal effort, you can view the responses received from the membership renewal effort. You can use analysis tools to determine the effectiveness of the selections used in the renewal effort.

You can activate membership renewal efforts from a membership renewal effort’s page or from the Activations tab of the Membership Renewal Efforts page. Although you can activate only one membership renewal effort at a time, you can schedule additional renewal efforts to activate one after the other.