Best Practices for Acknowledgement Emails

• Include the name of your organization in the subject line.

• Select More Options link and select the option to receive failures. Enter the email address you want to receive failure alerts. This allows you to follow up with constituents that are missing confirmation for transactions.

• Use the HTML editor to insert your organization’s logo or banner to reinforce your visual brand.

• Use a table to restrict the width of the email to 580 px to display on a mobile screen without horizontal scroll.

• Include merge fields such as the user's name to personalize the message.

• Always include a link back to your organization's website and event calendar.

• Include text that explains how the transaction will appear on the user's credit card statement.