Fundraising: The Big Picture

When you add transactions, such as donations, pledges, or recurring gifts to the database, you must specify how you plan to use the revenue received. For example, a constituent may request you use a donation for a specific purpose or perhaps the gift is in response to a solicitation used to raise funds for a specific cause.

You apply the funds that you raise to causes or purposes, called designations. Designations are the reasons your organization raises money and indicate how to use your donors’ gifts. You can create multiple types of designations to support your fundraising efforts. From Fundraising, you can create hierarchies of designations and manage the goals and use of these designations.