USP_KPI_MARKETING_MAILING_RESPONSES_INTERNAL

Internal SP used to calculate a value for the Marketing Effort Number of Responses KPI.

Parameters

Parameter Parameter Type Mode Description
@ASOFDATE datetime IN
@SEGMENTATIONID uniqueidentifier IN
@OUTPUTFORMAT tinyint IN
@VALUE int INOUT

Definition

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CREATE procedure dbo.[USP_KPI_MARKETING_MAILING_RESPONSES_INTERNAL]
(
  @ASOFDATE datetime,
  @SEGMENTATIONID uniqueidentifier = null,
  @OUTPUTFORMAT tinyint,
  @VALUE int = 0 output
)
as
  set nocount on;

  declare @DATEREFRESHED datetime;
  declare @MAILINGID uniqueidentifier;
  declare @RESPONDERS int;
  declare @RESPONSES int;

  declare @RESPONSECOUNTS table
  (
    [OFFERS] int
    [RESPONDERS] int
    [RESPONSES] int
    [TOTALGIFTAMOUNT] money, 
    [RESPONSERATE] decimal(19,4), 
    [TOTALORGANIZATIONGIFTAMOUNT] money,
    [FIRSTRESPONSEDATE] datetime
  );

  set @RESPONDERS = 0;
  set @RESPONSES = 0;

  declare MAILINGSCURSOR cursor local fast_forward for
    select
      [MKTSEGMENTATION].[ID],
      cast(isnull([MKTSEGMENTATIONREFRESHPROCESS].[DATEREFRESHED], [MKTSEGMENTATION].[ACTIVATEDATE]) as date)
    from dbo.[MKTSEGMENTATION]
    /*#IDSETEXTENSION*/
    inner join dbo.[MKTSEGMENTATIONREFRESHPROCESS] on [MKTSEGMENTATIONREFRESHPROCESS].[SEGMENTATIONID] = [MKTSEGMENTATION].[ID]
    where (@SEGMENTATIONID is null or @SEGMENTATIONID = [MKTSEGMENTATION].[ID]);

  open MAILINGSCURSOR;
  fetch next from MAILINGSCURSOR into @MAILINGID, @DATEREFRESHED;

  while (@@FETCH_STATUS = 0)
  begin
    /* If the "As of date" is the same day or after the date the mailing was last refreshed, then grab */
    /* the value from the mailing cache, otherwise perform the calculation using the "As of date". */
    if @ASOFDATE >= @DATEREFRESHED
      select
        @RESPONDERS = @RESPONDERS + [RESPONDERS],
        @RESPONSES = @RESPONSES + [RESPONSES]
      from dbo.[MKTSEGMENTATIONACTIVE]
      where [ID] = @MAILINGID;
    else
      begin
        delete from @RESPONSECOUNTS;

        insert into @RESPONSECOUNTS
          exec dbo.[USP_MKTSEGMENTATION_GETRESPONSECOUNTS] @MAILINGID, @ASOFDATE;

        select
          @RESPONDERS = @RESPONDERS + [RESPONDERS],
          @RESPONSES = @RESPONSES + [RESPONSES]
        from @RESPONSECOUNTS;
      end

    fetch next from MAILINGSCURSOR into @MAILINGID, @DATEREFRESHED;
  end

  close MAILINGSCURSOR;
  deallocate MAILINGSCURSOR;

  if @OUTPUTFORMAT = 2
    set @VALUE = @RESPONDERS;
  else
    set @VALUE = @RESPONSES;