USP_KPI_MARKETING_SEGMENT_AVERAGEGIFTAMOUNT_INTERNAL

Internal SP used to calculate a value for the Segment Average Gift Amount KPI.

Parameters

Parameter Parameter Type Mode Description
@ASOFDATE datetime IN
@SEGMENTID uniqueidentifier IN
@VALUE money INOUT

Definition

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CREATE procedure dbo.[USP_KPI_MARKETING_SEGMENT_AVERAGEGIFTAMOUNT_INTERNAL]
(
  @ASOFDATE datetime,
  @SEGMENTID uniqueidentifier = null,
  @VALUE money = 0 output
)
as
  set nocount on;

  declare @MAILINGSEGMENTID uniqueidentifier;
  declare @MAILINGTESTSEGMENTID uniqueidentifier;
  declare @MAILINGDATEREFRESHED date;
  declare @TOTALGIFTAMOUNT money;
  declare @RESPONSES int;
  declare @RESPONSECOUNTS table([OFFERS] int, [RESPONDERS] int, [RESPONSES] int, [TOTALGIFTAMOUNT] money, [AVERAGEGIFTAMOUNT] money, [ORGANIZATIONTOTALGIFTAMOUNT] money, [ORGANIZATIONAVERAGEGIFTAMOUNT] money);

  set @TOTALGIFTAMOUNT = 0;
  set @RESPONSES = 0;

  declare SEGMENTCURSOR cursor local fast_forward for
    select
      [MKTSEGMENTATIONSEGMENT].[ID],
      null,
      cast(isnull([MKTSEGMENTATIONREFRESHPROCESS].[DATEREFRESHED], [MKTSEGMENTATION].[ACTIVATEDATE]) as date)
    from dbo.[MKTSEGMENT]
    /*#IDSETEXTENSION*/
    inner join dbo.[MKTSEGMENTATIONSEGMENT] on [MKTSEGMENTATIONSEGMENT].[SEGMENTID] = [MKTSEGMENT].[ID]
    inner join dbo.[MKTSEGMENTATIONREFRESHPROCESS] on [MKTSEGMENTATIONREFRESHPROCESS].[SEGMENTATIONID] = [MKTSEGMENTATIONSEGMENT].[SEGMENTATIONID]
    inner join dbo.[MKTSEGMENTATION] on [MKTSEGMENTATION].[ID] = [MKTSEGMENTATIONSEGMENT].[SEGMENTATIONID]
    where (@SEGMENTID is null or @SEGMENTID = [MKTSEGMENT].[ID])
    union
    select
      [MKTSEGMENTATIONSEGMENT].[ID],
      [MKTSEGMENTATIONTESTSEGMENT].[ID],
      cast(isnull([MKTSEGMENTATIONREFRESHPROCESS].[DATEREFRESHED], [MKTSEGMENTATION].[ACTIVATEDATE]) as date)
    from dbo.[MKTSEGMENT]
    /*#IDSETEXTENSION*/
    inner join dbo.[MKTSEGMENTATIONSEGMENT] on [MKTSEGMENTATIONSEGMENT].[SEGMENTID] = [MKTSEGMENT].[ID]
    inner join dbo.[MKTSEGMENTATIONTESTSEGMENT] on [MKTSEGMENTATIONTESTSEGMENT].[SEGMENTID] = [MKTSEGMENTATIONSEGMENT].[ID]
    inner join dbo.[MKTSEGMENTATIONREFRESHPROCESS] on [MKTSEGMENTATIONREFRESHPROCESS].[SEGMENTATIONID] = [MKTSEGMENTATIONSEGMENT].[SEGMENTATIONID]
    inner join dbo.[MKTSEGMENTATION] on [MKTSEGMENTATION].[ID] = [MKTSEGMENTATIONSEGMENT].[SEGMENTATIONID]
    where (@SEGMENTID is null or @SEGMENTID = [MKTSEGMENT].[ID]);

  open SEGMENTCURSOR;
  fetch next from SEGMENTCURSOR into @MAILINGSEGMENTID, @MAILINGTESTSEGMENTID, @MAILINGDATEREFRESHED;

  while (@@FETCH_STATUS = 0)
    begin
      /* If the "As of date" is the same day or after the date the mailing was last refreshed, then grab */
      /* the value from the mailing cache, otherwise perform the calculation using the "As of date". */
      if @ASOFDATE >= @MAILINGDATEREFRESHED
        select
          @TOTALGIFTAMOUNT = @TOTALGIFTAMOUNT + [ORGANIZATIONTOTALGIFTAMOUNT],
          @RESPONSES = @RESPONSES + [RESPONSES]
        from dbo.[MKTSEGMENTATIONSEGMENTACTIVE]
        where [SEGMENTID] = @MAILINGSEGMENTID
        and ((@MAILINGTESTSEGMENTID is null and [TESTSEGMENTID] is null) or (@MAILINGTESTSEGMENTID is not null and [TESTSEGMENTID] = @MAILINGTESTSEGMENTID));
      else
        begin
          delete from @RESPONSECOUNTS;

          insert into @RESPONSECOUNTS
            exec dbo.[USP_MKTSEGMENTATIONSEGMENT_GETRESPONSECOUNTS] @MAILINGSEGMENTID, @MAILINGTESTSEGMENTID, @ASOFDATE;

          select
            @TOTALGIFTAMOUNT = @TOTALGIFTAMOUNT + [ORGANIZATIONTOTALGIFTAMOUNT],
            @RESPONSES = @RESPONSES + [RESPONSES]
          from @RESPONSECOUNTS;
        end

      fetch next from SEGMENTCURSOR into @MAILINGSEGMENTID, @MAILINGTESTSEGMENTID, @MAILINGDATEREFRESHED;
    end

  close SEGMENTCURSOR;
  deallocate SEGMENTCURSOR;

  set @VALUE = cast((case when @RESPONSES > 0 then @TOTALGIFTAMOUNT / @RESPONSES else 0 end) as money);