USP_KPI_MARKETING_SEGMENT_ROIAMOUNT_INTERNAL

Internal SP used to calculate a value for the Segment Return on Investment (ROI) Amount KPI.

Parameters

Parameter Parameter Type Mode Description
@ASOFDATE datetime IN
@SEGMENTID uniqueidentifier IN
@VALUE money INOUT

Definition

Copy


CREATE procedure dbo.[USP_KPI_MARKETING_SEGMENT_ROIAMOUNT_INTERNAL]
(
  @ASOFDATE datetime,
  @SEGMENTID uniqueidentifier = null,
  @VALUE money = 0 output
)
as
  set nocount on;

  declare @MAILINGSEGMENTID uniqueidentifier;
  declare @MAILINGTESTSEGMENTID uniqueidentifier;
  declare @MAILINGDATEREFRESHED date;
  declare @TOTALCOST money;
  declare @TOTALGIFTAMOUNT money;
  declare @RESPONSECOUNTS table([OFFERS] int, [RESPONDERS] int, [RESPONSES] int, [TOTALGIFTAMOUNT] money, [AVERAGEGIFTAMOUNT] money, [ORGANIZATIONTOTALGIFTAMOUNT] money, [ORGANIZATIONAVERAGEGIFTAMOUNT] money);

  set @TOTALGIFTAMOUNT = 0;
  set @TOTALCOST = 0;

  declare SEGMENTCURSOR cursor local fast_forward for
    select
      [MKTSEGMENTATIONSEGMENT].[ID],
      null,
      cast(isnull([MKTSEGMENTATIONREFRESHPROCESS].[DATEREFRESHED], [MKTSEGMENTATION].[ACTIVATEDATE]) as date)
    from dbo.[MKTSEGMENT]
    /*#IDSETEXTENSION*/
    inner join dbo.[MKTSEGMENTATIONSEGMENT] on [MKTSEGMENTATIONSEGMENT].[SEGMENTID] = [MKTSEGMENT].[ID]
    inner join dbo.[MKTSEGMENTATIONREFRESHPROCESS] on [MKTSEGMENTATIONREFRESHPROCESS].[SEGMENTATIONID] = [MKTSEGMENTATIONSEGMENT].[SEGMENTATIONID]
    inner join dbo.[MKTSEGMENTATION] on [MKTSEGMENTATION].[ID] = [MKTSEGMENTATIONSEGMENT].[SEGMENTATIONID]
    where (@SEGMENTID is null or @SEGMENTID = [MKTSEGMENT].[ID])
    union
    select
      [MKTSEGMENTATIONSEGMENT].[ID],
      [MKTSEGMENTATIONTESTSEGMENT].[ID],
      cast(isnull([MKTSEGMENTATIONREFRESHPROCESS].[DATEREFRESHED], [MKTSEGMENTATION].[ACTIVATEDATE]) as date)
    from dbo.[MKTSEGMENT]
    /*#IDSETEXTENSION*/
    inner join dbo.[MKTSEGMENTATIONSEGMENT] on [MKTSEGMENTATIONSEGMENT].[SEGMENTID] = [MKTSEGMENT].[ID]
    inner join dbo.[MKTSEGMENTATIONTESTSEGMENT] on [MKTSEGMENTATIONTESTSEGMENT].[SEGMENTID] = [MKTSEGMENTATIONSEGMENT].[ID]
    inner join dbo.[MKTSEGMENTATIONREFRESHPROCESS] on [MKTSEGMENTATIONREFRESHPROCESS].[SEGMENTATIONID] = [MKTSEGMENTATIONSEGMENT].[SEGMENTATIONID]
    inner join dbo.[MKTSEGMENTATION] on [MKTSEGMENTATION].[ID] = [MKTSEGMENTATIONSEGMENT].[SEGMENTATIONID]
    where (@SEGMENTID is null or @SEGMENTID = [MKTSEGMENT].[ID]);

  open SEGMENTCURSOR;
  fetch next from SEGMENTCURSOR into @MAILINGSEGMENTID, @MAILINGTESTSEGMENTID, @MAILINGDATEREFRESHED;

  while (@@FETCH_STATUS = 0)
    begin
      /* If the "As of date" is the same day or after the date the mailing was last refreshed, then grab */
      /* the value from the mailing cache, otherwise perform the calculation using the "As of date". */
      if @ASOFDATE >= @MAILINGDATEREFRESHED
        select
          @TOTALGIFTAMOUNT = @TOTALGIFTAMOUNT + [ORGANIZATIONTOTALGIFTAMOUNT],
          @TOTALCOST = @TOTALCOST + [ORGANIZATIONTOTALCOST]
        from dbo.[MKTSEGMENTATIONSEGMENTACTIVE]
        where [SEGMENTID] = @MAILINGSEGMENTID
        and ((@MAILINGTESTSEGMENTID is null and [TESTSEGMENTID] is null) or (@MAILINGTESTSEGMENTID is not null and [TESTSEGMENTID] = @MAILINGTESTSEGMENTID));
      else
        begin
          delete from @RESPONSECOUNTS;

          insert into @RESPONSECOUNTS
            exec dbo.[USP_MKTSEGMENTATIONSEGMENT_GETRESPONSECOUNTS] @MAILINGSEGMENTID, @MAILINGTESTSEGMENTID, @ASOFDATE;

          select
            @TOTALGIFTAMOUNT = @TOTALGIFTAMOUNT + [ORGANIZATIONTOTALGIFTAMOUNT]
          from @RESPONSECOUNTS;

          /* Since total cost for the mailing will never change (unless they change the fixed cost on the mailing, but even then */
          /* the cache will be updated when they save the new fixed cost), so just grab the total cost from the mailing cache. */
          select
            @TOTALCOST = @TOTALCOST + [ORGANIZATIONTOTALCOST]
          from dbo.[MKTSEGMENTATIONSEGMENTACTIVE]
          where [SEGMENTID] = @MAILINGSEGMENTID
          and ((@MAILINGTESTSEGMENTID is null and [TESTSEGMENTID] is null) or (@MAILINGTESTSEGMENTID is not null and [TESTSEGMENTID] = @MAILINGTESTSEGMENTID));
        end

      fetch next from SEGMENTCURSOR into @MAILINGSEGMENTID, @MAILINGTESTSEGMENTID, @MAILINGDATEREFRESHED;
    end

  close SEGMENTCURSOR;
  deallocate SEGMENTCURSOR;

  set @VALUE = @TOTALGIFTAMOUNT - @TOTALCOST;