DIM_MARKETINGSEGMENTATION_STAGE

Intermediate storage table for DIM_MARKETINGSEGMENTATION table.

Fields

Field	Field Type	Null	Notes	Description
SEGMENTATIONSYSTEMID	uniqueidentifier			dbo.[MKTSEGMENTATION].[ID]
SEGMENTATIONSITEDIMID	int	yes		Reference key to the site dimension, derived from dbo.[MKTSEGMENTATION].[SITEID]
SEGMENTATIONID	int	yes		dbo.[MKTSEGMENTATION].[IDINTEGER]
SEGMENTATIONCODE	nvarchar(10)	yes		dbo.[MKTSEGMENTATION].[CODE]
SEGMENTATIONNAME	nvarchar(100)	yes		dbo.[MKTSEGMENTATION].[NAME]
SEGMENTATIONDESCRIPTION	nvarchar(255)	yes		dbo.[MKTSEGMENTATION].[DESCRIPTION]
SEGMENTATIONACTIVE	bit	yes		dbo.[MKTSEGMENTATION].[ACTIVE]
SEGMENTATIONTYPE	nvarchar(25)	yes		dbo.[MKTSEGMENTATION].[MAILINGTYPE]
SEGMENTATIONDATE	date	yes		If dbo.[MKTSEGMENTATION].[MAILDATE] is not null then dbo.[MKTSEGMENTATION].[MAILDATE] else dbo.[MKTSEGMENTATION].[ACTIVATEDATE]
SEGMENTATIONDATEDIMID	int	yes		Reference key to the date dimension, derived from BBDW.[MARKETINGSEGMENTATION].[SEGMENTATIONDATE]
HOUSEHOLDINGTYPE	nvarchar(40)	yes		dbo.[MKTSEGMENTATION].[HOUSEHOLDINGTYPE]
SEGMENTATIONTOTALGIFTAMOUNT	money	yes		[dbo].[MKTSEGMENTATIONACTIVE].[TOTALGIFTAMOUNT]
SEGMENTATIONRESPONSES	int	yes		[dbo].[MKTSEGMENTATIONACTIVE].[RESPONSES]
SEGMENTATIONTOTALCOST	money	yes		[dbo].[MKTSEGMENTATIONACTIVE].[TOTALCOST]
SEGMENTATIONROIAMOUNT	money	yes		[dbo].[MKTSEGMENTATIONACTIVE].[ROIAMOUNT]
SEGMENTATIONCOSTPERDOLLARRAISED	money	yes		[dbo].[MKTSEGMENTATIONACTIVE].[COSTPERDOLLARRAISED]
SEGMENTATIONCOSTTOACQUIRE	money	yes		[dbo].[MKTSEGMENTATIONACTIVE].[COSTTOACQUIRE]
SEGMENTATIONAVERAGEGIFTAMOUNT	money	yes		[dbo].[MKTSEGMENTATIONACTIVE].[AVERAGEGIFTAMOUNT]
SEGMENTATIONRESPONSERATE	decimal(19, 4)	yes		[dbo].[MKTSEGMENTATIONACTIVE].[RESPONSERATE]
SEGMENTATIONCOSTPERTHOUSAND	decimal(22, 4)	yes		[dbo].[MKTSEGMENTATIONACTIVE].[COSTPERTHOUSAND]
SEGMENTATIONGROSSPERTHOUSAND	decimal(22, 4)	yes		[dbo].[MKTSEGMENTATIONACTIVE].[GROSSPERTHOUSAND]
SEGMENTATIONNETPERTHOUSAND	decimal(22, 4)	yes		[dbo].[MKTSEGMENTATIONACTIVE].[NETPERTHOUSAND]
SEGMENTATIONFIRSTRESPONSEDATE	datetime	yes		[dbo].[MKTSEGMENTATIONACTIVE].[FIRSTRESPONSEDATE]
SEGMENTATIONFIRSTRESPONSEDATEDIMID	int	yes		Reference key to the date dimension, derived from [dbo].[MKTSEGMENTATIONACTIVE].[FIRSTRESPONSEDATE]
BASECURRENCYDIMID	int	yes		Reference key to the currency dimension, derived from dbo.[MKTSEGMENTATION].[BASECURRENCYID]
ISINCLUDED	bit	yes		Flag indicating when data should be included in results.
ETLCONTROLID	int	yes		ID generated through the ETL process.
SOURCEDIMID	int	yes		Source system used.
SEGMENTATIONQUANTITY	int	yes		dbo.[MKTSEGMENTATIONACTIVE].[QUANTITY]