FACT_MARKETINGCONSTITUENT_STAGE

The Marketing Constituent fact table lists every constituent for each marketing effort.

Fields

Field Field Type Null Notes Description
MARKETINGCONSTITUENTFACTID bigint Surrogate key for the Marketing Constituent fact table.
MARKETINGSEGMENTDIMID int yes Reference key to the marketing segment dimension, derived from dbo.[CONSTITUENTSEGMENT].[SEGMENTID] and dbo.[CONSTITUENTSEGMENT].[TESTSEGMENTID]
SEGMENTATIONSYSTEMID uniqueidentifier yes dbo.[MKTSEGMENTATIONSEGMENT].[SEGMENTATIONID]
MARKETINGSOURCECODEDIMID int yes Reference key to the marketing source code dimension, derived from dbo.[CONSTITUENTSEGMENT].[SOURCECODEMAPID]
CONSTITUENTSYSTEMID uniqueidentifier yes dbo.[CONSTITUENTSEGMENT].[CONSTITUENTID]
APPEALDIMID int yes Reference key to the appeal dimension, derived from BBDW.[MARKETINGSEGMENT].[APPEALDIMID]
ISINCLUDED bit yes Flag indicating when data should be included in results.
ETLCONTROLID int ID generated through the ETL process.
SOURCEDIMID int yes Source system used.
BASECURRENCYDIMID int yes Reference key to the currency dimension, derived from dbo.[RECURRINGGIFTDEVELOPMENTFUNCTIONHISTORY].[BASECURRENCYID]
FIXEDCOSTPERPIECE numeric(28, 14) yes BBDW.[MARKETINGSEGMENT].[FIXEDCOSTPERPIECE]
VARCOSTPERPIECE numeric(28, 14) yes BBDW.[MARKETINGSEGMENT].[VARCOSTPERPIECE]
RESPONSECOSTPERPIECE numeric(28, 14) yes BBDW.[MARKETINGSEGMENT].[RESPONSECOSTPERPIECE]
BASEFIXEDCOSTPERPIECE numeric(28, 14) yes BBDW.[MARKETINGSEGMENT].[BASEFIXEDCOSTPERPIECE]
BASEVARCOSTPERPIECE numeric(28, 14) yes BBDW.[MARKETINGSEGMENT].[BASEVARCOSTPERPIECE]
BASERESPONSECOSTPERPIECE numeric(28, 14) yes BBDW.[MARKETINGSEGMENT].[BASERESPONSECOSTPERPIECE]
MARKETINGSEGMENTATIONDIMID int yes Reference key to the marketing effort dimension, derived from dbo.[MKTSEGMENTATION].[ID]
FINDERNUMBER bigint yes [dbo].[CONSTITUENTSEGMENT].[FINDERNUMBER]