Add Public Media Segments to a Marketing Effort

To use a public media segment with a marketing effort, you must add it to the effort to track the response from prospects who receive the content through the segment. You can add media outlet, time slot, and marketing location segments to a public media effort.

• Media outlets are where your content appears for a public media effort. Examples of media outlets include television networks or radio stations for a broadcast effort, websites or social networking sites for an Internet effort, or magazines or newspapers for a print effort.

• For broadcast marketing efforts, time slots are when your content appears. Examples of time slots include the program or time period during which the content runs or a specific day and time.

• For out-of-home marketing efforts such as billboards or pamphlets, marketing locations are where your content appears. Examples of marketing locations include the physical location of a billboard advertisement or a business location that displays literature such as pamphlets or a poster.