Add Test Segments to Marketing Efforts

Test segments allow you to test the assumptions of a segment. When you add test segments Test segments allow you to test the assumptions of a segment. When you add test segments, many of the same settings are available as for a regular segment. Test segments take a sample portion of the parent segment’s records. You can assign the same test segment to multiple segments in a marketing effort., many of the same settings are available as for a regular segment. Test segments take a sample portion of the parent segment’s records. You can assign the same test segment to multiple segments in a marketing effort.

For a test segment, you may want to change the package, response rate, or gift amount from the parent segment so you can test which combination of assumptions achieves a better return on your investment. Any records included in a test segment are automatically excluded from the parent segment.

To support different methods of testing, you can create sample groups of records using percentages, fractions, or specified numbers of records. For example, to test how a new package performs with a segment that has a known response rate, you can send the package to a 5% sampling of the segment. Or when testing a new acquisition list, you can divide the list evenly into thirds and assign each group a different package.

Note: If you later mark the Exclude from effort but show counts option for the parent segment, the test segment is removed.