Public Media Segments

With public media segments, you can manage how your organization uses passive marketing efforts, or public media efforts, to communicate to a mass audience through content not targeted toward a specific recipient. Examples of public media efforts include content broadcast on television or radio or displayed in print publications, online through website banner ads or interactive media, or on billboards or signs. For these efforts, you can use public media segments such as media outlets, time slots, and marketing locations similar to how segment your direct marketing efforts.

To access the Public media segments page from Marketing and Communications, select Public media segments. To view and manage all public media segments, from the Public media segments page, select View public media segments. The Public Media Segments page appears. From this page, you can use the tabs to add and manage media outlets, time slots, marketing locations, and segment groups.