Segment Builder

With the Segment Builder, you can quickly generate multiple segments from selections. You choose the selections and the Segment Builder combines them to create new segments. For example, you need segments that filter constituents based on specific gender, income, and age criteria. If you choose the twelve selections below, the Segment Builder generates 50 segments based on every possible combination of those selections, including Gender Is Female/Income between 20K and 30K/Age under 30 and Gender Is Male/Income between 30K and 60K/Age between 31 and 35.

• Gender

  • Gender is Female

  • Gender is Male

    Tip: Has your organization upgraded to service pack 36 or higher? It enables you to use a code table of user-defined gender values. If you've upgraded to SP 36 or higher, use uses the new gender field instead of the old one.

• Income

  • Income between 20K and 30K

  • Income between 30K and 60K

  • Income between 60K and 95K

  • Income between 95K and 170K

  • Income over 170K

• Age

  • Age under 30

  • Age between 31 and 35

  • Age between 36 and 45

  • Age between 46 and 60

  • Age over 60

As another example, you can create segments from five recency selections, five frequency selections, and five monetary selections. The total number of segments generated is 125 segments.