Package Performance Report

You can use the Package performance report to assess the effectiveness of packages. When you group by segment, the report displays how each package performed for the selected segment. When you group by package, the report displays how each selected segment performed for each package.

To run the report, select Package performance under Reports on the Segments page. A search screen appears. Search for and select a segment, and select Select. The report appears.

The Segment Package Performance report includes these items:

Report item	Description
Segment selection	Enter the segment selections to analyze in the report.
Mailed between	Select the date range of mailed packages to include in the report.
Group by	Select whether to group the report by segment or package.
Mail date	The start and end dates for information you select in the Mailed between fields.
Segment	The segment name. When you select a name, the segment record appears.
Package	The package name. When you select a name, the package record appears.
Marketing effort	The marketing effort name. When you select a name, the marketing effort record appears.
No. mailed	The quantity mailed to each segment and package combination in each marketing effort.
Cost/piece	The cost per piece mailed to each segment and package combination.
No. of gifts	The number of gifts received from each segment and package combination.
Resp %	The response rate for each segment and package combination.
Total revenue	The revenue received from each segment and package combination.
Avg gift	The average gift amount for each segment and package combination.
Revenue/piece	The revenue per piece mailed to each segment and package combination.