Source Analysis Response Report

The Source analysis response report provides detailed information about how source analysis rules perform across marketing efforts for a record source. When you run the Source analysis response report, you choose a selection to view data for.

To run the report, select Source analysis response under Reports on the Marketing Efforts page. A search screen appears. Search for and select a marketing effort, and select Select. The report appears.

The Source analysis response report displays the following parameters and calculations:

Report item	Calculation
Record source	The name of the record source for the marketing effort. The report includes source analysis rule information for the record source.
Selection	The segment selection in the report.
Name	The name of the source analysis rule in the report.
Value	The value of the source analysis rule in the report.
Quantity	The number of pieces of mail sent to constituents in the source analysis rule for the record source.
Gifts	The number of gifts received from constituents in the source analysis rule for the record source.
Revenue	The revenue received from constituents who meet the source analysis rule criteria for the record type.
Resp %	The response rate of constituents in the source analysis rule for the record source.
Avg gift	The average amount of the gifts received from constituents in the source analysis rule for the record source.
Cost	The costs incurred by the marketing efforts in the report.
Rev/M	The revenue that the marketing efforts generated divided by the quantity mailed, multiplied by 1000.
Cost/M	The cost the marketing efforts divided by the quantity mailed, multiplied by 1000.
Net/M	The Cost/M value subtracted from the Rev/M value.
CPDR	The cost per dollar raised for constituents in the source analysis rule for the record source.