Source Codes

The Database Marketing Institute defines a source code The source code is used to track all the details about the marketing solicitation, including timing, program, reason for campaign, channel, packaging and all related details. The source code is the key to direct marketing analysis to determine what attributes of the solicitation might be successful. as “a series of letters or numbers affixed to an outgoing advertisement or promotion that identifies the list, the offer, the package, and the segment (as well as the media) in which the promotion was made. Source Codes are essential to testing the success of any direct marketing effort.”

Use Source Codes in Marketing and Communications to create source code parts and layouts based on your organization’s structure, and then apply these to your marketing efforts. Later, you can you use the source code in reports and other data management tools to analyze the success of marketing efforts