Add a media outlet

  1. From Marketing and Communications, select Public media segments. The Public media segments page appears.

    Note: You can also add a media outlet from the Public Media Segments page. Select Add media outlet under Tasks, or select Add on the action bar of the Media outlets tab.

  2. Select Add a media outlet. The Add media outlet screen appears.

  3. On the Details tab, enter a unique name and description to help identify the media outlet.

  4. To restrict use of the segment to only a specific site at your organization, in the Site field, select the site to use the segment. A segment can be used with only public media efforts assigned to the same site.

  5. In the Category field, select the type of public media associated with the outlet, such as Broadcast, Internet, or Print. Your organization configures the available public media categories.

  6. If your organization configures source code parts and layouts, a code field appears. To help track the effectiveness of the segment, select the code to identify the segment. The values available are those defined on the Source Code Parts tab of the Source Codes page. If you select the same code as another segment, you receive a warning that you will create duplicate segments. You can select Ignore to create the segment anyway.

  7. In the Vendor field, search for and select the vendor associated with the media outlet, such as a parent organization for a broadcast or Internet outlet or the publisher for a print outlet. When you search for a vendor, the results return only vendors who provide public media services.

    For information about how to configure vendor services, see Edit Vendor Services.

  8. Under Impression information, enter the audience size per day or marketing effort, such as based on total readership, Web traffic, or ratings information.

  9. To assign the media outlet to segment groups, such as the target audience or audience demographic for the media group, select the Groups tab and select the applicable segment groups. When a segment is part of a group, you can add it and all the other segments in the group to an effort at one time. For more information about how to create segment groups, see Segment Groups.

    For information about how to configure segment groups for public media segments, see Segment Groups.

  10. Select Save. The Add media outlet screen closes and the profile page for the new segment appears.