Fundraising Effectiveness Project

To measure and compare your organization’s fundraising gain and loss ratios year to year and against similar organizations, you can participate in the Association of Fundraising Professionals (AFP) annual Fundraising Effectiveness Project (FEP) survey. The survey collects consecutive annual data from many organizations throughout the United States. As a participant, your organization receives the annual report of compiled data from AFP, which you can use to help identify areas to improve and to help increase revenue.

From Administration, you can create and run a submission process to compile the information required for the survey and submit it electronically to AFP. The process submits only statistics of your organization’s overall fundraising efforts, such as the number of new, repeat, and lapsed donors. The process does not submit personal or specific information about your constituents, and AFP retains your results in an anonymous format. For additional analysis, the process also submits your statistics to Blackbaud so you can examine your effectiveness at any time. After you create an FEP submit process, you can view and manage it from its status page.