Naming Opportunities for Major Gifts

You create naming opportunities in Fundraising. After you create a naming opportunity, you associate it with a fundraising purpose. As an option, you can also add a facility, such as a library on a college campus, to the naming opportunity.

• Create Naming Opportunity - To help raise funds, your organization may provide constituents the opportunity to be recognized for donations. When an organization creates the naming opportunity, you must decide on information such as the location of the opportunity, minimum donation amount, and how many recognitions to offer.

• Associate a Prospect with a Naming Opportunity - You can create an inventory of naming opportunities and add appropriate opportunities to the prospect plans of likely donors.

• Add Recognition and Revenue to the Naming Opportunity - After the donor accepts a major giving opportunity with an associated naming opportunity, you determine how to recognize the donor, for example, “In honor and gratitude of Dianne A. Ziegler.”

• Monitor Naming Opportunity Inventory - You can generate reports to monitor how many recognitions have been made and how many are still available.