Start an Appeal Mailing

After you create the mailing and configure its selection of recipients, you can start the mailing. After you start the mailing, you can track information about the responses received from the mailing, including the number of responders, the total and average gift amounts, the response rate, and the return on investment (ROI) amounts and percentages.

Because you can associate the same appeal with multiple mailings, when you start a mailing, the program automatically assigns a “finder number” for each potential donor in the mailing. The finder number identifies the mailing and the donor. For each mailing, the program stores a mailing ID and finder numbers to determine which mailing the gift belongs in, or whether it is an indirect response or unresolved response.

After you start the mailing, you can export its output or generate its output letters or labels in Microsoft Word. You can also use analysis tools to determine the effectiveness of the mailing.