Naming Opportunities

Some organizations use naming opportunities to help with raising funds. Smaller value, higher volume opportunities may include things like bricks in a courtyard or seats in an auditorium. Higher value, lower volume opportunities may include things like buildings or exhibits. Using naming opportunities, you can track information about the opportunities, as well as information about the constituents who take part in the opportunities.

Note: For information about naming opportunities, see the Naming Opportunities chapter in the Fundraising Guide.

If your organization uses the Naming Opportunities functionality available in Fundraising, you can include naming opportunities in a prospect’s opportunity record, if you believe the prospect a good potential donor for the naming opportunity.