When Should I Use Marketing Acknowledgements?

There are multiple options for managing revenue communications in the program, including marketing acknowledgement efforts, standard acknowledgements, and receipts. When their features overlap, we recommend that you use marketing acknowledgements to combine receipts and thank you letters in one letter.

With marketing acknowledgements, you can:

• Send different types of acknowledgement letters in a single process (as opposed to a unique process per letter for standard acknowledgements).

• Include receipt information in the acknowledgement letter

• Include an ask for an additional gift in the acknowledgement letter with a finder number, source code, and ask ladder

• Send multiple letters for the same revenue record

• Use name format options and address processing options

• Limit the number of acknowledgements processed at one time

• Send acknowledgement letters for pledges

With marketing acknowledgements, you cannot:

• Re-acknowledge revenue (for revenue letters marked "out of date"). However, it is possible to clear the process results or delete the acknowledged date on the revenue to reprocess the revenue.

• Consolidate revenue and send one acknowledgement. Marketing acknowledgements will always generate at least one acknowledgement per revenue record.