Ask Ladder Overrides Tab

Note: For direct marketing efforts, the Ask Ladder Overrides tab is not available if Override segment ask ladders was not selected on the communication template.

Assign ask ladders to segments to ensure each recipient receives the appropriate ask amount on their marketing effort. On the Ask Ladder Overrides tab, you can choose alternate ask ladders for selections that override the one specified for a segment. For example, you can create an override for high-value constituents to ensure they receive the same ask ladder regardless of which segment they may fall into. For more information about how to configure ask ladders, see Ask Ladders.

For direct marketing efforts, the Ask Ladder Overrides tab displays the ask ladder overrides selected on the Ask ladder tab of the communication template. For marketing acknowledgement, membership renewal, and sponsorship efforts, you can choose which overrides to apply to ask ladders selected on the template rules.

Note: For direct marketing efforts, the options you can view and edit depend on what is locked on the template. If all options are locked, the Ask Ladder Overrides tab is completely hidden. To display the Ask Ladder Overrides tab and view the options defined on the template, select Show locked fields. The information below assumes all fields and options on the Ask Ladder tab are unlocked on the communication template. For detailed information about the template's Ask Ladder tab, see Exclusions Tab.