Create Export Definitions

From the Export Definitions page, create export definitions for the email channel. To access the Export Definitions page, select Export Definitions on the Marketing and Communications page. For more information about how to create email export definitions, see the Blackbaud Direct Marketing Marketing Efforts Guide.

The export definition serves as the data source for any messages the definition is assigned to. The data fields you include in the definition appear as merge fields on the email.

Warning: Always include the Full name, Finder number, and Email address fields in the export definition. These fields are required to create an email message. Also, when sending messages to an acquisition list, make sure the imported list file includes columns for all fields you include in the export definition. Otherwise, the final emails will contain blanks where they should include merged information.