Integration in Blackbaud Direct Marketing

When Blackbaud Direct Marketing integrates with Blackbaud Internet Solutions, you can send email messages targeted to segments in a marketing effort. Emails are merged with data from Blackbaud Direct Marketing to personalize the content of each message. After the emails are sent, you can track their effectiveness using reports and KPIs.

Integration also adds features to Blackbaud Internet Solutions. For more information about these features, see Integration in Blackbaud Internet Solutions.