Add Segment Groups to Marketing Efforts

On the Segments tab of a marketing effort, you can add the segments you want to receive the marketing effort. Segment groups allow you to quickly add multiple segments to a marketing effort at one time. For more information about how to create segment groups, see Segment Groups.

Note: Because records can be included in only in one segment, it is important to consider the order of segments in groups. When you activate a marketing effort, segments are processed from top to bottom. If a record meets the criteria for multiple segments, it is included in the segment that appears first in the list.