Media Outlets

For public media efforts, media outlets are where your content appears. Examples of media outlets include television networks or radio stations for a broadcast effort, websites or social networking sites for an Internet effort, or magazines or newspapers for a print effort. To view and manage the media outlets your organization uses for passive marketing efforts, on the Public Media Segments page, select the Media outlets tab.

Under Media outlets, you can add new outlets and view the outlets already configured by your organization. For each outlet, you can view its target segment groups, effort category, and the number of impressions associated with the outlet such as through readership or Web traffic. You can also view whether the time slot is currently used by your organization or is active.

To edit, delete, or copy a media outlet, or mark it inactive, select the down arrows to expand the row and select the relevant task button. To open a media outlet's record, select the linked name. For information about items on the record, see Segment Record.