Segmented House Files

If you use strategy vendors to segment an exported file of your constituents, after they do the segmentation, they return a file to you that contains the constituent IDs as well as the source codes and finder numbers they assigned to each record. You can use the Segmented house files feature to import the file into an existing marketing effort and place the constituents into the segments specified by the vendor.

Note: The strategy vendor may also supply a segmentation definition file that defines the structure of the marketing effort and contains, at a minimum, the source codes applied to each segment as well as the marketing effort name, segment name and code, and package name and code. You can use Import and Batch Entry to validate and import this file. For more information about how to import a marketing effort, see Import Direct Marketing Efforts.