Constituent Segments

You can create constituent segments based on one or more selections of constituents. You can create selections in advance or when you add a segment. When you assign the segment to a group, it can be generated for a direct marketing effort along with all the other segments in the group at the same time.

Segments use static selections which means they maintain the same records until the selection is refreshed manually or as part of an automated process. Static selections provides better performance for activated efforts and enables them to open faster.