Segments for Public Media Marketing Efforts

Segments group donors based on a variety of criteria so you can target prospects with customized content based on their characteristics. For example, you can base public media efforts on media outlets and time slots, such as for broadcast or online efforts, or marketing locations, such as for billboards, promotional literature, or other out-of-home efforts. Through these segments, you can communicate your message to a specific demographic, such as prospects who live in a specific area, visit a specific website, or prefer a specific television or radio program.

To view the segments used with a public media effort, select the Segments tab of the record of the effort. Under Segments, you can view and manage all segments in the effort. For information about the Segments tab, see Segments Tab.

For public media efforts, you can add media outlet, time slot, and marketing location segments. When you add segments to a marketing effort, each segment must use a different package. From the grid, you can add and manage segments and segment groups to the marketing effort.