Add White Mail Segments

Use white mail segments to track gifts you receive missing a reply device. Without a reply device, you cannot use the finder number or source code to attribute the gift to a specific campaign or department.

Unlike other types of segments, white mail segments have their own source codes so they function outside of a marketing effort. This allows you to use white mail segments in a variety of ways to best fit your organization’s business processes. For example, you can create a white mail segment for all gifts received in 2011 or for all gifts received during the date range of your annual campaign.

You can also tie a white mail segment to a specific appeal. For example, you can assign a white mail segment to a public media effort that includes a television commercial with the assumption that all white mail gifts received during that period are in response to the commercial.