Campaign Analysis Report

Use this report to check each of your campaigns. Use it to track goal information, net income, percent return, cost per dollar raised, and average gift. When you set up campaigns, enter goal and quantity information. Then track cash in and cash out for each campaign.

  • Campaign - The name of the campaign. Click this to edit information about the specific campaign.

  • # of Trans – This shows the number of gifts and payments in the query that were applied to each campaign. This number is based on options that you select when you run the report. Click this to view details about the constituents and transactions.

  • Number of Donors - This shows the number of unique constituents who made donations to a specific campaign. Click this to view details about the constituents and transactions.

  • Raised - This shows the sum of all gifts and pledges applied to a specific campaign. Click this to view details about the constituents and transactions.

  • Received - This shows the sum of all gifts and payments applied to a specific campaign. Click this to view details about the constituents and transactions.

  • Pledged - This shows the sum of all pledges applied to a specific campaign. Click this to view details about the constituents and transactions.

  • Pledge Balance - This shows the total balance remaining on outstanding pledges for a specific campaign. Click this to view details about the constituents and transactions.

  • Goal - This shows the goal the campaign. You specify a goal amount when you edit a campaign.

  • Quantity - This shows the quantity for the campaign. You specify a quantity when you edit the campaign.

  • Goal Remaining - This shows the goal amount minus the raised amount for a specific campaign.

  • % of Goal - This shows the percentage of the goal that a campaign has reached. This is the received amount divided by the goal amount, then multiplied by 100.

  • Total Cost - This shows the sum of the disbursement entries applied to a specific campaign. Click this to view details about the constituents and transactions.

  • Net Income - This shows the net amount of income gained from a campaign.

  • % Return - This shows the number of transactions divided by the quantity, then multiplied by 100. This shows the percent of return for a campaign.

  • CPDR (Cost Per Dollar Raised) - This shows the amount of money your organization spends to raise $1 for a campaign. This is the cost divided by the amount raised.

  • Average Gift - This shows the average gift for a campaign. This is the total received amount divided by the number of transactions associated with a certain campaign.