Constant Contact Integration Best Practices

To get the most value out of integrating eTapestry with Constant Contact, we recommend the following best practices.

• Your Constant Contact records might only have email address information. We do not recommend that you import records into eTapestry with only email address information, as you will be missing the rest of the constituent information.

  Note: If you want to import Constant Contact information into eTapestry, you must have the Import Module activated.

• Constant Contact saves email campaign data for 90 days. This includes information such as send date, list mailed, and open/click through information. After 90 days, the information is discarded from Constant Contact. Because of this, it is important to create journal entries within eTapestry to track emails that are sent from Constant Contact, to ensure your records are complete and accurate.

• If you plan to use the database comparison to evaluate similarities between eTapestry and Constant Contact, we strongly recommend against deleting Constant Contact email addresses if they have been unsubscribed. Emails that are unsubscribed from your Constant Contact account will still appear in the database comparison as emails existing within Constant Contact even if they have been deleted from your Constant Contact account. This is because they are still marked and stored in Constant Contact with the unsubscribed status.

• In order to get the most value out of your eTapestry database, it is important to save the Constant Contact opt-out statuses of your constituents within eTapestry. This will allow you to better split any email campaigns that are run from your eTapestry database.

• It is a good idea to run the comparison between your databases periodically, to be sure your data is up to date. This will help remind you to try to acquire email addresses for those accounts missing an email address in eTapestry, and will also help you cultivate Constant Contact accounts into better qualified eTapestry constituents.

• By default, eTapestry only allows administrators to access the eTapestry/Constant Contact integration. It is important that administrators only grant rights to the Constant Contact integration to the appropriate people, to protect data integrity and security.