Donor Renewal Rates Report

This report shows the renewal rates of donors for up to five periods of time. Use it to review which constituents renew from year to year. A constituent is said to have renewed if he was an established or new donor in the previous year, and also gave in the current year.

• New Donors - This field shows the number of new donors for each year. Click this to view details about constituent accounts and how many gifts each gave per year.

• New Donors Renewed - This field shows the number of donors who gave for the first time in the previous year and renewed in the current year. Click this to view details about constituent accounts and how many gifts each gave per year.

• New Donor Renewal Rate - This field shows the percentage of donors who gave for the first time in the previous year and renewed in the current year.

• Established Donors - This field shows the number of donors who were established donors in previous years. Click this to view details about constituent accounts and how many gifts each gave per year.

• Established Donors Renewed - This field shows the number of donors who were established in the previous year, who also renewed in the current year. Click this to view details about constituent accounts and how many gifts each gave per year.

• Established Donor Renewal Rate - This field shows the percentage of donors that were established in the previous year, who also renewed in the current year.

• Total Donors - This field shows the total number of donors who gave in a specific year. Click this to view details about constituent accounts and how many gifts each gave per year.

• Total Donors Renewed - This field shows the total number of donors who renewed during a specific year. Click this to view details about constituent accounts and how many gifts each gave per year.

• Total Donor Renewal Rate - This field shows renewal rate of both new and established donors for a specific year.