Opt Out of Mass Emails

CAN-SPAM regulations require all mass emails to include a visible unsubscribe mechanism and for all requests to be honored within 10 business days. For more information about CAN-SPAM regulations, refer to the Federal Communications Commission guide.

Each mass email you send contains a link at the bottom to enable recipients to opt-out of receiving emails from your organization at that address. When a recipient of a mass email opts-out, eTapestry stores this information on the account's persona page. Any other personas in your databases that contain the email address are also opted out, so that you don't accidentally email a constituent because you have duplicate accounts.

• If a constituent has different email address for different personas, he may choose to opt-out for some or all of those personas.

• If a constituent has multiple email address for a single persona and she chooses to opt-out, none of the emails for that persona are able to receive mass email. If she wants to continue receiving emails at the other address, move those addresses to different persona's on her account.

  After the opt out, if you add an account with the same email address, the new persona is not opt-ed out. For example, if the constituent donates online and enters a different mailing address, this may result in a duplicate account. If the constituent uses the same email address that she previously opted-out, then the email address is not opted out on the new account's persona.

  Tip: If you have an e Commerce page, we recommend you regularly run the Online Journal Entries Report. Then run the Duplicate Check on All process to identify duplicate accounts. Promptly merge any duplicate accounts, so that you don't accidentally send mass email to an email that was previously opted-out.

• If a constituent previously opted-out but later wants to opt-in, update the opt-out settings. From the account, click Personas. Under Opt Out Settings, click Change and clear the Opt Out of all Mass Emails checkbox that appears. To save your changes, click Save And.

• To update the opt-out settings for multiple constituents at one time, add the Opt out of all Mass Emails field to the account information import. From the Map Your Import File step of the import process, select Import Another eTapestry field. Select the Opt out of all Mass Emails field.

  Note: The value for this field must be “true,” “yes,” or “y” to successfully opt the persona out of mass emails. The value for this field is not case-sensitive.

  For more information, see Import.

When you send a mass email, if your query includes email addresses or personals that have been opted-out, those emails are automatically excluded from the mass email.