Couples and Households

Not every couple is the same, so there is more than one way to track them in the database. The right approach depends on your organization's preference and on your relationship with the members of the couple/household. There are two main options:

1. Create a single Account

  • If the couple will always participate and give to your Organization together, then you may create one account for the couple.

  • This account will have one Defined Fields and one Journal that will apply to the couple as a whole.

Option 1 is pretty straightforward; you will create a new Account and fill in the Account and Persona information to address the couple as a whole.

2. Create two separate Accounts and link them using a Household Relationship

  • If the couple will participate with your Organization in separate ways, donating or otherwise, you will want to enter two accounts: one for each partner in the relationship.

  • This will allow you to keep unique Defined Fields and Journal histories for each partner because they will have their own Accounts.

Option 2 requires a lot more work to set up because it involves two different Accounts and configuring a Household Relationship in the database. We’re going to spend the majority of our time discussing best practices for this option.

Household Relationship Questions

  • What is a Household Relationship used for?

    • Household Relationships allow you to link together multiple accounts in order to view their data as a whole group. Typically this is used with families or couples. For example, a Husband, Wife, Son, and Daughter may give or volunteer as individuals, but they all live in the same household and you want to mail them just one letter. When you create relationships to link them all together, you would make one of the parents a Primary Account and the rest would be Members to the Household.

  • What if I don’t want to mark one of the Accounts as the Primary? Who should I choose?

    • In order to use Household Relationships, you have to mark one Account as Primary. The best way to decide who the Primary is to see who gives more frequently or volunteers more frequently. That doesn’t necessarily mean they are considered dominant in the Household; they are just the better person to get in touch with for the Household.

  • Can I have more than one Primary, or can Accounts belong to more than one Household?

    • You cannot have more than one Primary in a Household.

    • You can have more than one Member to a Household.

    • Once an Account belongs to a Household, either as a Member or Primary, they cannot belong to a second Household.

Preparing for Household Relationship

Before we start adding these accounts and linking them together, we need to make sure the database is configured in a way that the information you add makes sense together.

Relationship Types

All Relationships must be configured in your database as a Relationship Type first. We suggest using just the same Relationship Type for couples consistently.

Persona Types

You will now need to add a Joint persona type option to your database if you don't already have one. Each partner in the Relationship will have their own Personal Persona filled out on their separate Accounts, but the primary member should have a Joint Persona as well.

  • The Personal Personas is used if you wanted to contact a particular partner of the relationship.

  • The Joint Persona is used if you want to address both partners of the Relationship in a mailing.

Getting Started

Now that your database is configured with things you need for Households, we can start setting them up!

You should have already done the following:

  • Created both Constituent Accounts for the Relationship

  • Decided who will be the Primary and who will be the Member

  • Set up a Relationship Type for couples

  • Set up a Persona Type for Joint

We need a Joint Persona on the Primary partner’s account so that you can mail to them jointly and address them as such. In addition, it is necessary to keep the Personal Persona on their account, because there may be times when you want to mail to the individual.

Combining Household Data for Mailings

If you will need to mail to the Household, you probably don’t want to send multiple letters to the same address. When you have accounts in a Household Relationship, there are options you can select when creating Mailing Labels or Documents so that you address both the primary partner and the member in the same letter.

Creating Mailing Labels Grouped by Household

Step 1: Choose to show the Joint Persona as the top hierarchy. This will make it so that if an Account has a Joint Persona it will be shown on the label. If an Account does not have a Joint Persona, their Primary Persona will be used.

Step 2: Choose the Grouping option as Household. This will make it so that only the Primary’s Joint Persona will be listed on the label.

Creating Documents Grouped by Household

Steps 1: Choose to show the Joint Persona as the top hierarchy. This will make it so that if an Account has a Joint Persona it will be shown on the document. If an Account does not have a Joint Persona, their Primary Persona will be used.

Step 2: Choose the Grouping option as Household. This will make it so that only the Primary’s Joint Persona will be listed on the document. If your Query is pulling Journal Entries, all Members of the Household’s Journal Entries will be in the single Household document as well.

Querying on Household Data

One common query that organizations use is in regards to Household Cumulative data. If you want to find particular donors that meet cumulative criteria, such as “Gave $100+ in 2014” you may want to consider all Household accounts when doing so. If you have a couple with two different accounts that both live under the same roof we would need to use special criteria to find out if their Household meets that $100 altogether. The Query for that would look something like this:

Now that you have the Households that meet your criteria along with all of their Journal Entries, you can run a Report that shows them all listed together on one line.

Combining Household Data in Reports

Using the Query you created above, you can build a Report that groups the results your Query is finding onto just one line per household. When you do this, the Primary account will be listed above all else. On Step 12 you will choose which Persona from the Primary account will be shown in the results. If you keep Household data on the Joint Persona, this is where you would select that option to show the Household’s Salutations.

Household Shortcuts & Tips