To associate an email campaign with an interest:
Click Email > Email Campaigns.
Click the Create a new campaign link or select an existing campaign.
Provide a name, description, Campaign Type, and security category for the campaign and click Next.
Select a category from the Interest Category menu or select the second option and enter the name of a new interest category. In this example, we will associate our campaign with "ASMH Newsletter," as shown below, which was already configured as an email interest from within the Interests application.
Select whether to include the Interest Opt-In Group in the audience Target List.
Click Next and complete your campaign according to your standard procedure. If you now prepare a Message for this campaign and prepare to Send it, you will see that your "ASMH" opt-in and opt-out groups are already listed on the delivery details screen, as shown:
Note: The opt-in group will only be listed if you have selected to target the Opt-In group for this campaign.