Funnel Visualization

Funnel Vizualization helps you determine if your pages are efficiently directing users to the goal page, while the funnel is a series of pages a user must visit before landing at the goal page. The goal page, for example, could be the last page when you complete a donation.

The first page typically has the most visitors and each page after that has less visitors as they leave your site before reaching the final goal. If your pages are too complicated or not user-friendly, you might notice that you have a higher drop-off rate, which you can also track.

For more information on goals and funnels, refer to Google's About the Goal Flow report documentation.

Note: Configure the funnels by logging in to your Google Analytics account.

Pseudo URLs

Pseudo URLs are made-up page names used by Google Analytics to attach page views and track funnel progress for various pages in Luminate Online. Luminate Online passes the pseudo URLs out to the page wrapper code to enable funnels and goals in Google Analytics. These URLs are especially valuable in cases where the URL can be identical for steps in a desired funnel path, such as

A pseudo URL looks like the following:

/<Funnel dir>/<Center>/<Application>/<Campaign>/<Page>

The pieces of the pseudo URL are:

• <Funnel dir>

  Set in the GOOGLE_ANALYTICS_FUNNEL_DIRECTORY site option. It lets customers easily separate the funnel tracking from standard URLs and also allows customers to track multiple Luminate Online instances in the same Google Analytics account by setting different values.

• <Center>

  Contains the center name if the site is set up for multiple Centers or will be skipped completely if the site is not MultiCenter enabled. Note that the entire node in the path is skipped (i.e. you won’t see /funnel//Application, you will just see /funnel/Application) for sites that do not have MultiCenter enabled.

• <Application>

  The name of the servlet that is being tracked (e.g. Donation2, EcommerceCheckout, TRR). Refer to the specific funnels below for the servlet name that is tracked.

• <Campaign>

  The name of the campaign, store, event, etc. that is being tracked. This will vary depending on the specific funnel as to exactly which field is used. In general, if both an internal (admin-only) and an external (user-visible) name exist in a given application, the internal name is used for this field.

• <Page>

  The specific page in the flow that was displayed. This varies depending on the funnel being tracked with the exception that the ultimate goal for each funnel is a page named "completed".

These pseudo URLs are tracked in addition to the real URL that is passed to the tracker, so it will not affect any existing tracking. Because of the directory-like structure, you can use separate Google Analytics profiles for each Center or application to get around Google’s 4-goal limit. Additionally, using regular expressions for the Center or Campaign will allow you to track funnels generically for the application as a whole.

Tip: For each of the application funnels below, the pages are listed in their logical order of flow and required pages are bold.