A/B Tests

At Blackbaud, we use A/B testing to make data-driven decisions that optimize donor experiences and help you raise more money. The smallest change we test can lead to significant improvements for your donors, increased conversion rates and average transaction amount.

How it works

When an A/B test runs, we create two versions of your Optimized Donation Forms (version A and version B), and we may randomly show them to different donors. All you do is create and publish your forms. A test runs until we see statistical results. After analyzing which version has the best outcomes, we identify the most effective design and determine whether to incorporate the change into Optimized Donation Forms.