Intelligent Ask for Donation Forms

Intelligent Ask increases the average one-time gift amount to help you raise more for your organization by presenting personalized one-time gift amounts to unknown donors. For example, if the first amount on a donation form's ask ladder is $50, it may adjust to $60 for a donor.

Note: Giving history isn't available because donors are unknown when they access the form.

How Intelligent Ask works

Blackbaud's data model adjusts the gift amounts on a donation form and displays amounts a donor is most likely to give. It uses a combination of data such as the device and browser accessing the form to determine those amounts per donor.

• For Optimized Donation Forms, a personalized one-time gift suggestion automatically appears when the donor selects a one-time gift. By default, it is always on.

• For Standard Donation Forms, a personalized one-time gift suggestion appears when the donor selects a one-time gift after you enable Intelligent Ask on the form. By default, it is turned on when you create the form, but you can turn it off.

How Blackbaud shares data

The data we use is what we detect at the time an unknown donor accesses the donation form.